Who we are
We are collaborating with experts from a variety of disciplines beyond the advertising industry including systems change, sustainability, entrepreneurship, human centred design and the creative arts.
Find out a bit more about our lead programme facilitators below.
Jonathan has 15 years experience as a strategic planner working on Shell, Nestlé, Kraft, Diageo and the BBC. Awards include Gold at the IPA Effectiveness Awards for the launch of TV channel, Dave.
In 2010 he started a Masters in Sustainability at Ashridge Business School. After living in a wood and a Maori community he returned with a question: How can the advertising industry use its creative firepower to help address some of the world’s greatest problems?
He co-founded The Comms Lab and co-authored the report ‘Reclaiming Agency’.
At the heart of Jonathan’s work is a desire to work with people in advertising who want to have a greater positive impact.
Emma Ashru Jones
Emma began her career in marketing on the WPP Fellowship, working in strategic roles at agencies including JWT, The Futures Company and Brand Union in London and New York.
She later joined Collectively, where she worked with organisations including Unilever, Google and Marks and Spencer to pilot and scale ideas in response to the UN Sustainable Development Goals.
Most recently, she has been exploring the relationship between deeper inner work and purposeful outward action, through walking the Camino de Santiago, writing in the wild landscapes of British Columbia and studying yoga and meditation across India.
She is continuing this by training as an integral coach with Thirdspace Coaching, an affiliate of this programme. Emma believes in the power of community, creativity and communication to move people towards positive change.
Co-Founder, New Citizenship Project
Founder, Ad Green
Head of Design, The Good Lab
Integral Development Coach, Thirdspace
Sustainability Advisor, BBC and International Manager, BAFTA Sustainability
Organisational Consultant, Tavistock Consulting
Systems Change Consultant, Strategies for Systems Change
Co-Founder, The Comms Lab