The Purpose-Driven Leadership Programme



  • About the programme

    This nine-month part-time leadership programme from The Comms Lab is designed to provide a new generation of agency leaders with the frameworks, skills and tools to successfully navigate our changing world. It brings together best in class thinking from sustainability professionals, systems thinkers, change agents and intrapreneurs.


    The programme is for mid-level rising stars in any role working in advertising and marketing services companies. It is aimed at passionate individuals who love what they do and want to make more of a positive impact through their work.


    Last year’s pilot attracted representatives from a variety of disciplines (e.g. creative, strategy, media planning and account management), from a variety of agencies (e.g. AMV, Mindshare, Mediacom, Gyro, MullenLowe, Publicis Media and Sunshine).

  • "A purpose-driven leadership course which looks to explore how companies and individuals can have a role in how we shape the industry for a better future"

    2017 participant Polly Keane, Account Director, Sunshine

    “A radical approach to leadership. Equipping you with the mind-set to lead an organisation in the 21st Century”

    2017 participant Rob McFaul, Co-Lead, Mindshare Purpose

    “The techniques I learnt on the course helped my team to become partners to one of our major clients in their business transformation, securing significant revenue opportunities, and building deeper relationships with their leadership.”

    2017 participant Sam Bueno de Mesquita, Senior Content Strategy Director, Publicis Media

  • Why the need for purpose-driven agencies, now?

    How embracing purpose will meet the demands of creative, talent, clients and consumers

  • We believe purpose is entering Act 2

    When the work your agency produces is a vehicle for the change you want to see in the world